WELCOME TO WHITE KEY MARKETING FAM!

To help us understand your business and deliver a marketing strategy tailored to your needs, please take a few minutes to complete this questionnaire. The more context you share, the better strategy we can build for you.

Business Identity 1 → Business / Brand Name *

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Business Identity 2 → Primary Contact Details *

Full Name

Phone Number

Email Address

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Business Identity 3 → Accounts / Billing Contact Details *

Full Name

Phone Number

Email Address

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Business Identity 4 → Business Address or Location(s) *

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Business Identity 5 → Website URL *

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Business Identity 6 → Social Media Profiles (one link per platform) *

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Business Identity 7 → Are there other people you'd like involved in this project? *

Yes A

No B

Business Identity 8 → Please provide their names and contact numbers *

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Assets & Resources 9 → Brand Assets Folder Link (logo, colours, typography, brand guide) *

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Assets & Resources 10 → Do you have existing high-quality imagery or video you're happy for us to use? *

Yes A

No B

Assets & Resources 11 → Please share a folder link to your imagery / video *

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Business Story & Background 12 → Tell us about your business — what inspired you to start it? *

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Business Story & Background 13 → Years in Operation / Years of Experience *

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Business Story & Background 14 → Business Anniversary Date (We'd love to celebrate it!) *

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Business Story & Background 15 → Team Members to Celebrate (names & birthdates) *

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Business Story & Background 16 → Are any team members (or yourself) comfortable going on camera? (e.g. Reels, speak to camera, appear in content) *

Yes — Me A

Yes — Team Members B

Yes — Both C

No D

Business Story & Background 17 → Any sponsorships or charities you're affiliated with? *

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Products & Services 18 → List all products / services (what it is, who it's for, what makes it valuable) *

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Products & Services 19 → Key taglines or phrases you use or want to use *

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Products & Services 20 → How would you describe your brand's personality or tone of voice? *

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Products & Services 21 → Brand Personality — select all that fit *

Expert / Authoritative

Friendly / Warm

Bold / Disruptive

Premium / Aspirational

Community-Driven

Playful / Witty

Target Audience 22 → Describe your ideal customer (location, age, gender, interests, income level, lifestyle) *

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Target Audience 23 → What problem does your product / service solve for your customers? *

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Target Audience 24 → Where does your audience spend time online? *

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Marketing Goals & Current Efforts 25 → What do you hope to achieve through our services? *

Increase Brand Awareness

Generate More Leads / Enquiries

Strengthen Digital Presence

Drive More Sales / Revenue

Improve Brand Consistency

Other

Marketing Goals & Current Efforts 26 → What marketing efforts are you currently running? *

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Marketing Goals & Current Efforts 27 → What are the biggest challenges with your current marketing? *

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Marketing Goals & Current Efforts 28 → Are there any KPIs or metrics you currently track? *

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Marketing Goals & Current Efforts 29 → Upcoming promotions, launches, or events we should plan around *

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Inspiration & Competitors 30 → Inspiration Business #1 — Name & Website / Social *

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Inspiration & Competitors 31 → What specifically appeals to you about their marketing approach? *

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Inspiration & Competitors 32 → Inspiration Business #2 — Name & Website / Social *

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Inspiration & Competitors 33 → What specifically appeals to you about their marketing approach? *

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Inspiration & Competitors 34 → Inspiration Business #3 — Name & Website / Social *

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Inspiration & Competitors 35 → What specifically appeals to you about their marketing approach? *

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Inspiration & Competitors 36 → Who are your main competitors? What do they do well, and what do they do poorly? *

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Inspiration & Competitors 37 → What makes you different from your competitors? What is your unique selling proposition? *

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Anything Else? 38 → Any sensitivities or things that are off-limits? (topics to avoid, past agency experiences, pending legal matters) *

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Anything Else? 39 → Any additional information about your business *

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Thank You!

Your information has been submitted successfully to the White Key Marketing team. We'll be in touch soon!